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Have you ever wondered how YouTube and Facebook get the huge traffic they do? Well, there is a simple explanation for that and it is - detailed advertising! The video advertorial is not a new concept. It has been used by various brands and companies for quite some time and has helped them in achieving success in the form of targeted leads, sales, traffic etc. In simple terms, video advertorials are ads where you can post your message about your product or service on video. You can upload your original videos to YouTube or Facebook page so that your customers can view your message. Once they watch your video and like it, they can immediately contact you via email or messenger. In this context, we can discuss that one of the major benefits of video advertorials over other forms of internet marketing is that people from different parts of the world can access your messages. So, from the above - if anyone from China can watch your video, then no wonder why your business receives targeted

A macro (short for "macroinstruction", from Greek combining form μακρο- 'long, large') in computer science is a rule or pattern that specifies how a certain input should be mapped to a replacement output. Applying a macro to an input is macro expansion . The input and output may be a sequence of lexical tokens or characters, or a syntax tree. Character macros are supported in software applications to make it easy to invoke common command sequences. Token and tree macros are supported in some programming languages to enable code reuse or to extend the language, sometimes for domain-specific languages. Macros are used to make a sequence of computing instructions available to the programmer as a single program statement, making the programming task less tedious and less error-prone. (Thus, they are called "macros" because a "big" block of code can be expanded from a "small" sequence of characters.) Macros often allow positional or keyword

Keyboard macros and mouse macros allow short sequences of keystrokes and mouse actions to transform into other, usually more time-consuming, sequences of keystrokes and mouse actions. In this way, frequently used or repetitive sequences of keystrokes and mouse movements can be automated. Separate programs for creating these macros are called macro recorders. During the 1980s, macro programs – originally SmartKey, then SuperKey, KeyWorks, Prokey – were very popular, first as a means to automatically format screenplays, then for a variety of user input tasks. These programs were based on the TSR (terminate and stay resident) mode of operation and applied to all keyboard input, no matter in which context it occurred. They have to some extent fallen into obsolescence following the advent of mouse-driven user interfaces and the availability of keyboard and mouse macros in applications such as word processors and spreadsheets, making it possible to create application-sensitive keyboard mac

A parameterized macro is a macro that is able to insert given objects into its expansion. This gives the macro some of the power of a function. As a simple example, in the C programming language, this is a typical macro that is not a parameterized macro: #define PI 3.14159 This causes the string "PI" to be replaced with "3.14159" wherever it occurs. It will always be replaced by this string, and the resulting string cannot be modified in any way. An example of a parameterized macro, on the other hand, is this: #define pred(x) ((x)-1) What this macro expands to depends on what argument x is passed to it. Here are some possible expansions: pred(2) → ((2) -1) pred(y+2) → ((y+2) -1) pred(f(5)) → ((f(5))-1) Parameterized macros are a useful source-level mechanism for performing in-line expansion, but in languages such as C where they use simple textual substitution, they have a number of severe disadvantages over other mechanisms for performing in-l

Languages such as C and some assembly languages have rudimentary macro systems, implemented as preprocessors to the compiler or assembler. C preprocessor macros work by simple textual substitution at the token, rather than the character level. However, the macro facilities of more sophisticated assemblers, e.g., IBM High Level Assembler (HLASM) can't be implemented with a preprocessor; the code for assembling instructions and data is interspersed with the code for assembling macro invocations. A classic use of macros is in the computer typesetting system TeX and its derivatives, where most of the functionality is based on macros. MacroML is an experimental system that seeks to reconcile static typing and macro systems. Nemerle has typed syntax macros, and one productive way to think of these syntax macros is as a multi-stage computation. Other examples: m4 is a sophisticated stand-alone macro processor. TRAC Macro Extension TAL, accompanying Template Attribute Language SMX: for

This section does not cite any sources . Please help improve this section by adding citations to reliable sources. Unsourced material may be challenged and removed. ( June 2014 ) (Learn how and when to remove this template message) Macros in the PL/I language are written in a subset of PL/I itself: the compiler executes "preprocessor statements" at compilation time, and the output of this execution forms part of the code that is compiled. The ability to use a familiar procedural language as the macro language gives power much greater than that of text substitution macros, at the expense of a larger and slower compiler. Frame technology's frame macros have their own command syntax but can also contain text in any language. Each frame is both a generic component in a hierarchy of nested subassemblies, and a procedure for integrating itself with its subassembly frames (a recursive process that resolves integration conflicts in favor of higher level subassemblies). The out

Macro systems—such as the C preprocessor described earlier—that work at the level of lexical tokens cannot preserve the lexical structure reliably. Syntactic macro systems work instead at the level of abstract syntax trees, and preserve the lexical structure of the original program. The most widely used implementations of syntactic macro systems are found in Lisp-like languages. These languages are especially suited for this style of macro due to their uniform, parenthesized syntax (known as S-expressions). In particular, uniform syntax makes it easier to determine the invocations of macros. Lisp macros transform the program structure itself, with the full language available to express such transformations. While syntactic macros are often found in Lisp-like languages, they are also available in other languages such as Prolog, Dylan, Scala, Nemerle, Rust, Elixir, Nim, Haxe, and Julia. They are also available as third-party extensions to JavaScript, C# and Python. Early Lisp macros edit

Macros are normally used to map a short string (macro invocation) to a longer sequence of instructions. Another, less common, use of macros is to do the reverse: to map a sequence of instructions to a macro string. This was the approach taken by the STAGE2 Mobile Programming System, which used a rudimentary macro compiler (called SIMCMP) to map the specific instruction set of a given computer to counterpart machine-independent macros. Applications (notably compilers) written in these machine-independent macros can then be run without change on any computer equipped with the rudimentary macro compiler. The first application run in such a context is a more sophisticated and powerful macro compiler, written in the machine-independent macro language. This macro compiler is applied to itself, in a bootstrap fashion, to produce a compiled and much more efficient version of itself. The advantage of this approach is that complex applications can be ported from one computer to a very different

While macro instructions can be defined by a programmer for any set of native assembler program instructions, typically macros are associated with macro libraries delivered with the operating system allowing access to operating system functions such as peripheral access by access methods (including macros such as OPEN, CLOSE, READ and WRITE) operating system functions such as ATTACH, WAIT and POST for subtask creation and synchronization. Typically such macros expand into executable code, e.g., for the EXIT macroinstruction, a list of define constant instructions, e.g., for the DCB macro—DTF (Define The File) for DOS—or a combination of code and constants, with the details of the expansion depending on the parameters of the macro instruction (such as a reference to a file and a data area for a READ instruction); the executable code often terminated in either a branch and link register instruction to call a routine, or a supervisor call instruction to call an operating system func

In the mid-1950s, when assembly language programming was commonly used to write programs for digital computers, the use of macro instructions was initiated for two main purposes: to reduce the amount of program coding that had to be written by generating several assembly language statements from one macro instruction and to enforce program writing standards, e.g. specifying input/output commands in standard ways. Macro instructions were effectively a middle step between assembly language programming and the high-level programming languages that followed, such as FORTRAN and COBOL. Two of the earliest programming installations to develop "macro languages" for the IBM 705 computer were at Dow Chemical Corp. in Delaware and the Air Material Command, Ballistics Missile Logistics Office in California. A macro instruction written in the format of the target assembly language would be processed by a macro compiler, which was a pre-processor to the assembler, to generate one or more

A macro (short for "macroinstruction", from Greek combining form μακρο- 'long, large') in computer science is a rule or pattern that specifies how a certain input should be mapped to a replacement output. Applying a macro to an input is macro expansion . The input and output may be a sequence of lexical tokens or characters, or a syntax tree. Character macros are supported in software applications to make it easy to invoke common command sequences. Token and tree macros are supported in some programming languages to enable code reuse or to extend the language, sometimes for domain-specific languages. Macros are used to make a sequence of computing instructions available to the programmer as a single program statement, making the programming task less tedious and less error-prone. (Thus, they are called "macros" because a "big" block of code can be expanded from a "small" sequence of characters.) Macros often allow positional or keyword

Keyboard macros and mouse macros allow short sequences of keystrokes and mouse actions to transform into other, usually more time-consuming, sequences of keystrokes and mouse actions. In this way, frequently used or repetitive sequences of keystrokes and mouse movements can be automated. Separate programs for creating these macros are called macro recorders. During the 1980s, macro programs – originally SmartKey, then SuperKey, KeyWorks, Prokey – were very popular, first as a means to automatically format screenplays, then for a variety of user input tasks. These programs were based on the TSR (terminate and stay resident) mode of operation and applied to all keyboard input, no matter in which context it occurred. They have to some extent fallen into obsolescence following the advent of mouse-driven user interfaces and the availability of keyboard and mouse macros in applications such as word processors and spreadsheets, making it possible to create application-sensitive keyboard mac

A parameterized macro is a macro that is able to insert given objects into its expansion. This gives the macro some of the power of a function. As a simple example, in the C programming language, this is a typical macro that is not a parameterized macro: #define PI 3.14159 This causes the string "PI" to be replaced with "3.14159" wherever it occurs. It will always be replaced by this string, and the resulting string cannot be modified in any way. An example of a parameterized macro, on the other hand, is this: #define pred(x) ((x)-1) What this macro expands to depends on what argument x is passed to it. Here are some possible expansions: pred(2) → ((2) -1) pred(y+2) → ((y+2) -1) pred(f(5)) → ((f(5))-1) Parameterized macros are a useful source-level mechanism for performing in-line expansion, but in languages such as C where they use simple textual substitution, they have a number of severe disadvantages over other mechanisms for performing in-l

Languages such as C and some assembly languages have rudimentary macro systems, implemented as preprocessors to the compiler or assembler. C preprocessor macros work by simple textual substitution at the token, rather than the character level. However, the macro facilities of more sophisticated assemblers, e.g., IBM High Level Assembler (HLASM) can't be implemented with a preprocessor; the code for assembling instructions and data is interspersed with the code for assembling macro invocations. A classic use of macros is in the computer typesetting system TeX and its derivatives, where most of the functionality is based on macros. MacroML is an experimental system that seeks to reconcile static typing and macro systems. Nemerle has typed syntax macros, and one productive way to think of these syntax macros is as a multi-stage computation. Other examples: m4 is a sophisticated stand-alone macro processor. TRAC Macro Extension TAL, accompanying Template Attribute Language SMX: for

This section does not cite any sources . Please help improve this section by adding citations to reliable sources. Unsourced material may be challenged and removed. ( June 2014 ) (Learn how and when to remove this template message) Macros in the PL/I language are written in a subset of PL/I itself: the compiler executes "preprocessor statements" at compilation time, and the output of this execution forms part of the code that is compiled. The ability to use a familiar procedural language as the macro language gives power much greater than that of text substitution macros, at the expense of a larger and slower compiler. Frame technology's frame macros have their own command syntax but can also contain text in any language. Each frame is both a generic component in a hierarchy of nested subassemblies, and a procedure for integrating itself with its subassembly frames (a recursive process that resolves integration conflicts in favor of higher level subassemblies). The out

Macro systems—such as the C preprocessor described earlier—that work at the level of lexical tokens cannot preserve the lexical structure reliably. Syntactic macro systems work instead at the level of abstract syntax trees, and preserve the lexical structure of the original program. The most widely used implementations of syntactic macro systems are found in Lisp-like languages. These languages are especially suited for this style of macro due to their uniform, parenthesized syntax (known as S-expressions). In particular, uniform syntax makes it easier to determine the invocations of macros. Lisp macros transform the program structure itself, with the full language available to express such transformations. While syntactic macros are often found in Lisp-like languages, they are also available in other languages such as Prolog, Dylan, Scala, Nemerle, Rust, Elixir, Nim, Haxe, and Julia. They are also available as third-party extensions to JavaScript, C# and Python. Early Lisp macros edit

Macros are normally used to map a short string (macro invocation) to a longer sequence of instructions. Another, less common, use of macros is to do the reverse: to map a sequence of instructions to a macro string. This was the approach taken by the STAGE2 Mobile Programming System, which used a rudimentary macro compiler (called SIMCMP) to map the specific instruction set of a given computer to counterpart machine-independent macros. Applications (notably compilers) written in these machine-independent macros can then be run without change on any computer equipped with the rudimentary macro compiler. The first application run in such a context is a more sophisticated and powerful macro compiler, written in the machine-independent macro language. This macro compiler is applied to itself, in a bootstrap fashion, to produce a compiled and much more efficient version of itself. The advantage of this approach is that complex applications can be ported from one computer to a very different

While macro instructions can be defined by a programmer for any set of native assembler program instructions, typically macros are associated with macro libraries delivered with the operating system allowing access to operating system functions such as peripheral access by access methods (including macros such as OPEN, CLOSE, READ and WRITE) operating system functions such as ATTACH, WAIT and POST for subtask creation and synchronization. Typically such macros expand into executable code, e.g., for the EXIT macroinstruction, a list of define constant instructions, e.g., for the DCB macro—DTF (Define The File) for DOS—or a combination of code and constants, with the details of the expansion depending on the parameters of the macro instruction (such as a reference to a file and a data area for a READ instruction); the executable code often terminated in either a branch and link register instruction to call a routine, or a supervisor call instruction to call an operating system func

In the mid-1950s, when assembly language programming was commonly used to write programs for digital computers, the use of macro instructions was initiated for two main purposes: to reduce the amount of program coding that had to be written by generating several assembly language statements from one macro instruction and to enforce program writing standards, e.g. specifying input/output commands in standard ways. Macro instructions were effectively a middle step between assembly language programming and the high-level programming languages that followed, such as FORTRAN and COBOL. Two of the earliest programming installations to develop "macro languages" for the IBM 705 computer were at Dow Chemical Corp. in Delaware and the Air Material Command, Ballistics Missile Logistics Office in California. A macro instruction written in the format of the target assembly language would be processed by a macro compiler, which was a pre-processor to the assembler, to generate one or more